Every once in a while a home sale proves that the traditional real estate model isn’t the only way to achieve an exceptional result. A recent transaction at 4632 E Red Bird Rd in Cave Creek did exactly that—setting a new neighborhood record for highest sales price and highest price per square foot ever recorded.
The homeowner chose to sell using the Common Sense Real Estate 101 (CSRE101) home-selling program and leveraged the power of Zillow Showcase marketing combined with CSRE101’s Industry Low Commission Structure. The outcome was exactly what homeowners hope for: maximum exposure, strong buyer demand, and a record-setting sale.
A Strategy Built for Today’s Market
At CSRE101, the philosophy is simple: Consumers Over Commissions.
Rather than relying on outdated pricing and commission models, CSRE101 focuses on three key elements that drive results:
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Maximum Online Exposure – Zillow Showcase marketing puts listings in front of a massive pool of active buyers with premium photography, improved visibility, and enhanced presentation.
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Smart Pricing and Marketing Strategy – Homes are positioned to attract strong interest immediately, reducing the risk of extended days on market.
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Industry Low Commission Structure – Sellers keep more of their equity while still benefiting from full professional marketing and negotiation expertise.
In the case of the Red Bird property, this approach generated exceptional buyer interest and ultimately produced a record-breaking outcome for the neighborhood.
Highest Sale and Price Per Square Foot in Neighborhood History
The sale of the Red Bird property didn’t just close successfully—it reset the benchmark for the entire community.
By combining premium marketing exposure with a consumer-focused commission structure, the home achieved:
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The highest sales price ever recorded in the neighborhood
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The highest price per square foot ever achieved in the community
This is an important reminder that high commissions don’t guarantee higher sale prices. Strategic marketing, visibility, and intelligent negotiation are what truly drive results.
Turning Equity Into Opportunity
What makes this story even more impressive is what happened next.
After the successful sale, the homeowner decided to downsize into a newly listed property. Because they continued to work within the CSRE101 ecosystem, they were able to take advantage of the program’s buyer-side benefits.
Here’s what happened:
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The seller leveraged the strong proceeds from their record-setting sale.
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When purchasing their next home through CSRE101, they received a credit back that covered all of their closing costs.
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On top of that, the buyer successfully negotiated a $20,000 price reduction on the new home.
In today’s competitive housing market, securing a meaningful price reduction—while also eliminating closing costs—is extremely rare.
A Win on Both Sides of the Transaction
This transaction highlights one of the biggest advantages of the CSRE101 model: it works for both sellers and buyers.
The seller achieved:
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A record neighborhood sales price
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A record price per square foot
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Lower commission costs
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Maximum exposure through Zillow Showcase marketing
Then, as a buyer, they received:
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Closing costs fully covered through CSRE101 buyer credits
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A $20,000 purchase price reduction
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A smooth transition into a home that better fits their lifestyle
Very few real estate programs allow consumers to optimize both sides of a transaction like this.
A Smarter Way to Buy and Sell
Real estate is changing. Today’s homeowners are increasingly looking for a smarter way to move—one that protects their equity while still delivering premium marketing and professional guidance.
The Red Bird sale in Cave Creek is a perfect example of what happens when modern marketing meets a consumer-first commission model.
Record sales.
More money in the seller’s pocket.
And powerful advantages when it’s time to buy the next home.
That’s the philosophy behind Common Sense Real Estate 101.
Thinking About Selling?
If you’re considering selling your home and want to learn how CSRE101’s Industry Low Commission Structure and Zillow Showcase marketing can help maximize your results, it may be time to explore a smarter strategy.
Because in real estate, keeping more of your equity while achieving top market value simply makes common sense.
